Think outside
the inbox.

The complete AI CX platform that turns conversations into verified outcomes, actionable insights, and measurable growth.

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✓70%+ tickets automated
✓90%+ CSAT
✓<1% critical errors
✓90-day opt-out
✓Outcome-based pricing
✓Unlimited seats
✓No overages
Applied Assurance→

Ambitious teams run on Applied.

Read customer stories→

“Our AI agent CSAT is 95% and automation has nearly doubled, while platform costs were cut in half.”

Caitlin Logan
Caitlin LoganVP of Customer Experience, FabFitFun

95%+

AI CSAT

2×

Automation, at half the platform cost

Read the full case study→
Cartwheel
Smalls
GHOST
Thesis
Baked by Melissa
Echo Water
NewtonX

Grow LTV across the whole customer lifecycle.

RESOLVE

Resolve the issue — not just deflect.

Automate 70%+ of support tickets with a 90%+ CSAT — complex workflows completed end to end in your systems.

Support Agent→

RETAIN

Reduce churn with personalized offers.

Find the reason to stay — improve save rate without handing out discounts the customer didn't need, and verify every save in billing.

Save Agent→

CONVERT

Turn buying intent into purchases.

Spot buying intent inside conversations, remove the friction, and complete the purchase — measured in your commerce system.

Conversion Agent→

PREVENT

Act before the customer has to ask.

Turn operational signals — delays, failed payments, churn risk — into timely outbound conversations that resolve the problem early.

Proactive Agent→
EMAIL
CHAT
SMS
VOICE
SOCIAL

— one unified omnichannel timeline for each customer

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Most AI stops at the inbox.
Applied starts there.

01

Act with precision.

Resolve demand, save at-risk customers, convert intent, and act before problems become tickets — real workflows, every channel. Never sacrifice quality or CSAT.

Support AgentSave AgentConversion AgentProactive AgentFlowsOmnichannelApplied CRM

02

Real outcomes, counted honestly.

A resolution counts only when the AI resolves it end to end. A save counts only when your system confirms the customer stayed months later.

YOU PAY FOR REAL OUTCOMES, NOT DEFLECTIONS OR INVOLVEMENT

Inbox AuditsMessage ReferencesAI Action ObservabilitySeamless EscalationsOutcome-aligned pricing

03

Read between the tickets.

Let AI sort signal from noise. See insights to understand the trends behind every conversation. Get the next move handed back to you: a fix to ship, an offer to test, a flow to launch.

Insights & AnalyticsTopic & Intent AnalysisApplied AssistantKnowledge Gaps

04

Improve and drive growth.

Simulate and A/B test every change against verified outcomes, with the Applied Assistant helping apply changes — launch with evidence, and change confidently without losing control.

Experiments & A/B testsSimulationsTest CoverageGuardrailsRetroactive RecoveryFallback Behavior
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Turn customer experience into a growth engine.

Grow revenue and delight customers with AI conversion, support, save, and proactive agents

One customer. Two futures.

Jenny's journey with template support vs. with Applied Labs

BEFORE — JENNY CHURNS EARLYWITH APPLIED LABS — HIGHER LTV, DELIGHTED, BRAND ADVOCATE

Before — Jenny churns early

ConsiderationJenny hunts for answers
Post-purchaseIssue resolved in hours
Month 3Template emails
Month 4 — Jenny churns↓

With Applied Labs — Jenny with higher LTV, delighted, brand advocate

ConsiderationConversion Agent answers instantly
Post-purchaseSupport Agent resolves TTR <2 min
Month 3Proactive Agent cross-sell +$35
Month 4Save Agent prevents churn
Year 1 — VIP team sends a gift↗

Redesign your best customer experiences for growth.

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Drive higher LTV

Drive conversion and save customers before they churn

Proactive revenue and delight

Design proactive conversations and campaigns with AI suggestions

Deep customer insights

Every moment updates the CRM — insights and growth ideas at the speed of AI

One platform built for customer experience teams.

Fully operated by the CX team — no engineering lift needed.

HELP DESK

The first AI-native help desk.

AI agents and human operators work as one team in one customer experience workspace — every channel, the complete customer timeline, and escalations with full context intact.

  • ✓Handoffs from AI to human without losing context.
  • ✓AI features that evolve the way your team works.
  • ✓Use Applied as your help desk or integrate the one you already have.
  • ✓Zero per-seat fees. Unlimited seats for AI and humans.
AGENT STUDIO & FLOWS

Turn SOPs into precise AI actions.

Flexible where the customer needs understanding. Precise where the business needs control. Agents converse naturally while flows, policies, and guardrails govern the actions that matter.

  • ✓Controlled actions, deployed with certainty.
  • ✓Make your operating playbook executable.
  • ✓Build complex workflows without building a black box.
SIMULATIONS & TEST COVERAGE

Launch with confidence.

See how agents will reason, respond, and act before a customer ever does. Testing lives inside the product — not in a spreadsheet maintained on the side.

  • ✓See what the agent will say, decide, and do.
  • ✓Turn every edge case into a test case.
  • ✓Change confidently without losing control.
APPLIED ASSISTANT

The teammate who never logs off.

Chat with your inbox, CRM, knowledge, analytics, and workflows. Your assistant answers, and makes the permitted update instead of stopping at a suggestion.

  • ✓Talk to your customer data. Act on the answer.
  • ✓From "what happened?" to "do this next."
  • ✓Every action preserves an audit trail.
APPLIED CRM

Track the full customer journey.

The full timeline and memory of every customer — omnichannel conversations, orders, actions — shared by every agent and every teammate.

  • ✓One timeline with context from all sources and integrations.
  • ✓Customer memory that powers the next action.
  • ✓Shared context for AI and humans.
INTEGRATIONS

It doesn't end there.

Connect thousands of integrations and custom APIs. Applied is an open platform to use your preferred tools.

Shopify
Stripe
Slack
Zendesk
Gorgias
Notion
Google
Airtable
Instagram

ALSO INSIDE — KNOWLEDGE · AUDIT · AI QUALITY ASSURANCE · ANALYTICS · INSIGHTS · MULTI-BRAND OPERATIONS

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Customer outcomes at scale

Frontier AI outcomes and best-in-class CX results from ambitious teams raising the bar

Risk-free outcomes in 30 days.

Cut the AI noise. Applied puts real guarantees to reduce risk and get AI outcomes fast without sacrificing quality.

  • ✓90-day opt-out, no penalty
  • ✓Outcome-based pricing — pay for results, not seats
  • ✓Zero-downtime migration
  • ✓Expert deployment support available
Book a demoExplore Applied Assurance→

Improve automation and satisfaction

RESOLUTIONCSATCRITICAL ERRORS
025507510080%97<1%DAY 7 · LAUNCHDAY 30 · RAMPDAY 90 · STEADY STATE

Enterprise-grade security.

Safeguards for customer data, agent behavior and every system your workflows touch.

AICPA SOC 2 certifiedHIPAA compliantGDPR
Visit our trust center →

Trusted by CX leaders who challenge the status quo.

“With Applied Labs, our bot now outperforms human agents on CSAT, and automation has nearly doubled - all while cutting our platform costs in half.”
Caitlin LoganVP of Customer Service · FabFitFun
“Anytime we identify an issue - hey, we need some way to support this - the next day, Applied Labs has it built into the product.”
Alex SandsGeneral Manager · Truemed
“Probably the best AI tool I've used at work. Incredibly intuitive and insightful analytics that have helped understand our customers better than ever.”
Gerard Mercader MealyProduct · Truemed
“You are making the right technology accessible in the right ways. Excited to follow along and help support.”
Nate BrownCustomer experience leader · CX community
“Have yet to meet someone who has used their tools and not been impressed.”
Henry DunnRunning your favorite brand's CX
“Streets need this.”
vas@vasuman · X
“As an early customer of Applied Labs, I've seen firsthand how they've boosted our team's productivity.”
Marcello GiacaloneFounder and CEO · TALOVA
“I enjoyed seeing the development of the AI going from nothing to being able to accurately pick what to say, at what time, to which customer.”
Isaac AmankwahCustomer Success and Community Manager · ripple+
“Been epic working with them over the past few months. Excited for their launch.”
Cameron SanchezDirector of Customer Support · GHOST
“It's been amazing working with Applied Labs over the years and seeing the journey from the early days to what it has become today.”
Sandy VangyiCX strategist · CX community
“Really great stuff from the Applied Labs team.”
Daniel MclaughlinDirector of Operations · Lemonade
“Excited to see the official launch of a truly next-gen AI CX platform.”
Amrita KisnasamyAssociate Director of CX · CX community
“This has been the strongest partnership of basically any vendor we work with. That rate of execution is insane.”
Travis CrawfordSenior Director · Sundays for Dogs
“This is a huge launch, and it's only the beginning of what they're building.”
Victoria Rose WeissSenior Director of Customer Experience · Smalls
“The whole Applied Labs team has consistently blown me away.”
Joe GilgoffAdvisor, executive and investor · CX community
“Now, we can actually focus on the personal relationship with the retailer. It allows us to focus on the human element.”
Francois CasabonneDirector of Customer Experience · Nabis
“Applied Labs' ability to connect to our database was a level of magic that changed how we think about what AI can do. This used to be a full-time job, and now it just... runs.”
Colin BudriesChief of Staff · Truemed
“What you guys enable is the kind of vocabulary to talk in a cogent way to our product organization. It's a level of granularity I can't fathom.”
Tiffany KimChief Operating Officer · Truemed
“It's impressive how the AI provides thoughtful, helpful responses in a way that feels natural and authentic.”
Sydney Le GoffDirector of Customer Experience · Tru Earth
“We'd have feature requests one week, and they'd be done the next — unbelievable level of effort into the implementation.”
Kevin WoodDirector of Technology · Tru Earth
“They've been incredible partners and seeing what they've been building firsthand, I can say this is only the beginning.”
Jeffrey LuSupport Ops and CX Systems · FabFitFun
“The quality of the human work has gone up because there is more time allowed to speak to the customer. The AI is managing the brunt work.”
Aditya GarlaHead of Performance and Ecommerce · ripple+
“Applied Labs is in another class. They worked with us to build a tailored support system that really understands our brand and customers.”
Kalin StoyanchevCo-Founder and COO · Warren Lotas
“The AI agent speeds up our response time by providing a reply that our human agent reviews and clicks send.”
Ashley CanadaCX Manager · Tru Earth

Grow revenue and delight customers.

Take your CX from reactive to proactive with growth you can measure.

Book a demoStart your free trial